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Hingston & Company | Trade card of Hingston & Company, Chemists and Druggists
£135.00
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An attractive trade card for the chemists Hingston & Company of Cheltenham, “opposite the Plough Hotel. Prescriptions accurately prepared with drugs and Chemicals from Apothecaries Hall”. The text is elaborately engraved and the card features a well-executed bust of Hippocrates and staff of Asclepius. The Science Museum in London has a copy of the same trade card, and the National Archives hold the company’s day book and bankruptcy papers from 1837-1839.
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Cheltenhem, c. 1837. Trade card (90 x 61 mm). Elaborate copperplate engraved text and illustrations of a bust Hippocrates and staff of Asclepius. A few tiny, light spots, adhesive marks to verso.
Michael Birk | [Art Nouveau chromolithographic pharmacy catalogue] Katalog No. 4.
£500.00
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A superb, unused Art Nouveau chromolithographic catalogue issued by the German pharmaceutical and medical supply firm Michael Birk, probably in the 1890s.
This remarkable, 320 page catalogue catalogue contains 15 double-sided plates of elaborate chromolithographic, metallic, and embossed designs for product labels, as well as another 290 pages advertising an incredible array of other products. The chromolithographic labels could be ordered in bulk to be used on bottles and jars filled in person by the pharmacist, and some could be personalised with the shop’s name and address. The catalogue was evidently designed for international distribution, as the examples are shown in a variety of languages, including Arabic. Some of the products include lemon and orange syrup, ginger ale, Egyptian nerve tonic, quinine, toothpaste, cod liver oil, antiseptics, a wide variety of alcoholic beverages including wine, port, rum and rum punch, champagne, and gin, and cosmetics products such as eau de cologne, agua de florida and scented waters. Most of the labels are very elaborate, with colourful designs echoing the origins or contents of the products, some with an exotic or Orientalist flavour, and others using historical imagery. Some are plainer, giving only the product name or a number. Nine pages of labels incorporate fine metallic and die-cut and embossed cameo-like decoration - of note are the two pages of delicate perfume bottle labels.
The remainder of the catalogue details a variety of products, all depicted in large and well-executed engravings. They include bottles, pots, boxes, tubes and dispensers, including decorative bottles and perfume atomisers, and display units. For the use of the pharmacist are moulds, rollers, mortars and pestles, scales, laboratory glassware, bunsen burners, alembics, and ovens. And there are sections for medical dressings and devices, generators of therapeutic electricity, and all types of surgical and dental tools, including large items such as chairs, tables and boilers. A superb catalogue encompassing all of late-19th century pharmacy and medicine. -
Tuttlingen, Germany: Michael Birk, [c. 1890s].
Quarto. Original limp cloth wrappers blocked in gilt, grey, black, and white, blue endpapers, blue top-stain. 15 double-sided leaves of chromolithographic, metallic-printed, and embossed decoration, of which 6 are folding, engravings throughout the other 290 pages. Minor bumps at the corners. A superb, fresh copy in unused condition with many of the leaves unopened and still delicately adhering to each other at the edges.
War Manpower Commission | Women in the War—We Can't Win Without Them
£1,750.00
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Due to this item's size and shape, extra shipping charges will apply. Please contact us for an estimate.
An original Second World War poster promoting women in the wartime workforce, produced in 1942 by the War Manpower Commission. At the time, “Women in the War” was one of the most widely distributed images of a woman labouring in war production, unlike the “We Can Do It” poster, which was produced only for Westinghouse plants during a few weeks in 1943 and did not become iconic until the 1980s.“Among the many agencies President Roosevelt had created during the war was the War Manpower Commission, formed in April 1942 to oversee war labor issues in the military, industrial, and civilian sectors. And in June 1942, the Office of War Information was formed to manage the flows of news and propaganda about the war to the public. By 1943, when the labor shortage was most acute, the two agencies worked together in concerted campaigns, targeting employers to hire women and women to become ‘production soldiers’” (Yellin, Our Mothers’ War, p. 44). Women labouring in factories, even in the service of the war effort, was controversial, with only 30 percent of husbands giving unqualified support to the idea of their wives performing such jobs. “Despite the tide of public opinion against working wives, War Manpower Commission director Paul McNutt had a strategy for quelling opposition: ‘The money appeal will continue strong,’ he said in 1943, but we’ll concentrate on patriotism’. Sure enough, all across the country, the public was bombarded with spirited print and radio ads, magazine articles, and posters with slogans like ‘Do the Job He Left Behind’ or ‘Women in the War—We Can’t Win Without Them’ depicting noble, pretty but serious, female war workers on the job... The campaigns glamorized war work, always showing that women could maintain their femininity and still be useful” (Yellin, pp. 45-46).
Examples of this important poster are held at numerous institutions, including the Library of Congress, Imperial War Museum, MOMA, and the Pritzker Military Museum. Copies in such beautiful, unused condition are uncommon in commerce.
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Washington D.C.: US Govt. Printing Office, 1942.
Colour poster (28 x 40 in). Professionally mounted, framed and glazed using archival materials. Original creases from folding, else bright and fresh. Excellent condition. Professionally mounted, glazed and framed using archival materials.
Mead Cycle Company | Crusader Bicycles advertising booklet
£100.00
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An attractive, early 20th-century advertising booklet for Crusader Bicycles by the Mead Cycle Company of Chicago. It includes two wonderful chromolithographs, including a double page spread depicting the Advance Model Crusader de Luxe for $19.85 and the Crusader Coaster-Brake Special for $17.80. The upper cover advertises their policies, including free shipping, a free 30 day trial, and five year guarantee, and there are also ads for a variety of accessories. “What more do you want in a wheel? What greater assurance could you ask in buying a bicycle? We are putting our priceless reputation behind these two latest Crusader Models and behind the unqualified statement that when you buy one you are making the best bicycle selection and the wisest bicycle investment that anyone could possibly make”. Mead was one of Chicago’s first bicycle manufacturers, beginning operations in 1889 and selling nationally through mail order catalogues such as this one.
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Chicago: the Hollister Press for the Mead Cycle Company, [early 20th-century].
12 page advertising booklet, stapled self-wraps. Colour and two-tone chromolithographs. 2 horizontal creases from folding, some spotting and dulling to the cover. Very good condition.
Max Rigo Selling Company | International Aviation Meet. Grant Park Chicago. Panoramic Post Card.
£850.00
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A striking, oversized panoramic postcard photomontage depicting one of the most important aviation events prior to the First World War, the August 1911 International Aviation Meet at Grant Park in Chicago.
The Chicago meet was the largest airshow held up to that time, only eight years after the first powered flight by the Wright Brothers. Over the course of nine days thirty-three amateur and professional aviators competed for cash prizes totalling just over $100,000, watched by an estimated 300,000 spectators. Lincoln Beachey, the world’s premiere stunt pilot, set a world altitude record of 11,642 feet and two pilots, William R. Badger and St. Croix Johnstone, died in crashes.
This postcard is a fantastical composite image depicting the airshow, incorporating photographs of the lakefront buildings, Grant Park, railway tracks, and crowd shots, and all merging into painted backdrops and “crowds”. Fourteen planes are visible in the sky, and while most are painted, a few may have originally have been photographs. Another three are depicted on the ground or taking off, surrounded by people. This copy of the card was posted by “Laurie” of 1859 Sedgwick St, which is adjacent to Lincoln Park on the north side of town, and the recipient was “Miss Florence Ort” of Defiance Ohio. Laurie has additionally annotated the image, labelling for her friend Michigan Avenue, the famous Blackstone Hotel, opened just two years previously, the Auditorium theatre, and the Art Institute of Chicago.
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Chicago, IL: Max Rigo, 1911.
Folding panoramic postcard (290 x 195 mm). Professionally mounted, glazed, and framed using archival materials. Composite photographic image depicting the Chicago lakefront and early planes. The sender’s and receiver’s details filled out in black ink, and four landmarks noted on the image in the same hand. Marks from stamp, some toning and spotting of the verso, creasing and wear, particularly near the original folds (which are fragile) and at the corners and slightly affecting the image, small tape repair to one corner on the verso. Very good condition.
Bowman, Martie | Calendar for 1936 depicting pilot Martie Bowman in her WACO INF biplane.
£450.00
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A remarkable piece of early aviation ephemera, this calendar was produced as a Christmas greeting by the early female aviator Marguerite (Martie) Bowman (1901-1985) and her husband Leslie, also a pilot. It depicts Bowman flying in her WACO INF biplane, registration number NC625Y, in formation with two others, and includes portraits of Bowman, her husband, and their daughter Larnie Bowman Allen. We have learned from one of the Bowmans’ grandchildren that Larnie joined the family profession, becoming a wing-walker at eight and soloing at twelve.
The Bowmans established an aviation business together and, during the 1920s, 30s and 40s, Martie Bowman ferried planes from factories and regularly participated in air races. She competed in the 1930 Women’s Dixie Air Derby from Washington D. C. to Chicago, and won the Women’s International Air Derby of 1934 and the two-day women’s championship Shell Trophy Cup at Long Beach, California. In her biography of fellow pilot Phoebie Omlie, Janann Sherman recounts that during the Dixie Derby Bowman selflessly assisted Omlie, who had an injury, by waking up each hour during the night to apply medicated drops to her eyes (Sherman, Walking on Air, p. 65).
The Bowman’s papers are held at the Smithsonian Air and Space Museum, and as of 2001 two of Martie Bowman’s planes were still registered as flight-worthy with the FAA.
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[Olympia, WA], 1935.
Silver gelatin composite photograph (250 x 200 mm) with small tear-off monthly calendar for 1936. Inscribed “Merry Christmas, The Bowmans”. A few minor nicks and spots at the edges. Excellent, unused condition.
The American Products Company | Zanol. The Better Way to Buy. Catalog No. 20
£450.00
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A beautiful, 78 page chromolithographic catalogue for the American Products Company’s Zanol line of cosmetics, food products, and home goods, including 16 pages in full colour. A superb example of Art Deco marketing design.
The American Products Company was founded in 1907 by three brothers, Albert, Edgar and Clarence Mihalovitch (Albert later changed his surname to Mills), of Cincinnati, who hoped to capture the growing Midwestern consumer market (see “Cosmetics by the American products Company”, Collecting Vintage Compacts blog, January 2012). This catalogue promotes “Shopping in Your Own Home the Zanol Way”, and explains that “the Zanol plan affords you the opportunity of buying the finest products possible to produce, direct from the maker, delivered right to your home, absolutely fresh, unconditionally guaranteed... The complete Zanol line comprises more than 350 products... all of them made from the choicest ingredients in our sanitary, daylight Pure Food Kitchens and Laboratories, under the direction of skilled chemists, chefs, and dieticians”.
Advertised here are a wide array of consumables, with a focus on powders and syrups that could be shipped easily and would appeal to an emerging middle class who were time and money-conscious. For the kitchen there are food flavourings and colours, and numerous instant mixes for soft drinks, jams and jellies, icing, cakes, pies, and puddings. Among them are Ezemade pumpkin pie filling (”it is now possible to serve delicious pumpkin pie throughout the year”); Flakykrust instant pie crust; Mapelade instant maple syrup (”now you can afford delicious maple syrup whenever you want it”); and even Ezemade ice cream powder (”just add to a quart of milk and freeze”). The broad selection of home goods include medications and hygiene products, house cleaning and repair supplies, hot water bottles, paints, insecticide, and even a set of salt and pepper shakers. Perhaps the most appealing section is the beauty line, comprising soaps and toothpaste (”don’t envy pretty teeth - have them”); face and body powders; a variety of lotions including almond, lemon and witch hazel, cucumber and benzoine, and “dermaline of roses” (”keep the alluring charms of radiant youth”); shampoos, pomade, and hair tonics; cosmetics including powder compacts and tubes of lipstick; and perfumes, primarily their three main lines, La Bara (named after the silent film “vamp” Theda Bara, best known for playing Cleopatra), Fleur d’Orient, and Dream Girl. There are also a number of gift sets packaging perfumes, soaps and cosmetics, including a shaving kit for men, sets for new mothers, and an attractive La Barra manicure kit.
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Edition A. Cincinnati, OH: The American Products Company, May, 1925.
Perfect bound (355 x 280 mm). Original brown wrappers printed in blue and cream, brown cloth backstrip. 78 pages, of which 16 are in full colour and the rest being uncoloured lithographs on single-colour backgrounds. With the original order form loosely inserted. Light rubbing at the extremities, small chips at the ends of the spine. A fresh copy in excellent condition.